Looking at type face


From looking at different typefaces these are the nine that I cancelled it down to. From this I showed it to my target audience to see what they prefer and what was more calming.  From the feedback, I received the most popular were, 2, 4, 5, 6, 7. From these I then picked the ones that I thought would be more appropriate. I agreed with them that 3 was not very calming, as it was very “in your face”, and 8 and 9 were too fancy, which meant that they could not really read them.


This was then the final 4 that I thought were appropriate from what the target audience had picked out. Personally, I think that either 3 or 4 would be a good title font to have as by having the S different gives it an interesting look. Also, I think by having the S different enhances it more, as S is a calming letter. Again, I got a few from the target audience to pick what would be a good title font and what would be a good body font.


This is my final selection of font that I will be using for my product. I feel the title type face helps to differentiate itself and is a little quirky. The Heading font is clear and easy to read, which links into the body font. The roundness of the letter has a calming effect, which is simple to read.




I chose the title of Serenity, as it means the state of being calm, peaceful and untroubled. I feel this this represents what the product is aiming to do well, and explains what it does to the user. Also, I think that name is very interesting, and could draw the audience in.


Looking at type face

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